Start with one action
Choose what someone should do after learning about your business: contact you, book, request a quote, or buy. This action guides the page.
Describe your customer and a common question. “Let customers compare packages and request a visit” makes the journey easier to define than a general sales goal.
Gather your offer and its boundaries
List services, what each includes, service areas, and what you need to quote. If prices are private, explain what changes the investment.
Prepare your logo, images you have permission to use, contact details, and references. Include copywriting, photography, or identity work in the request when needed.
Choose an approver and identify your accounts
One person should consolidate feedback and approve versions. Identify existing domains, hosting, email, stores, and booking tools.
Keep accounts under your control and share access securely during the project.
Use this five-line brief
1. My business offers… 2. My customer needs… 3. On the website they should be able to… 4. My available materials are… 5. My intended date and investment are…
You do not need a perfect document. That context helps us recommend a page, a larger site, or a separately scoped discovery.
Apply it to your project
What do you have ready?
Use this as a working checklist. You do not need everything ready to ask for guidance; your selections are neither sent nor saved.